Interference is a fictitious music store that specializes in production and live performance equipment. It utilizes a bold and colorful palette to represent the brand’s message of being unapologetically loud.
The name Interference takes inspiration from the concept of sound wave interference. Sound interference is usually unwelcome in music production, but the brand message of Interference embraces a bit of distortion and grime. The signature pattern used throughout the packaging visually reiterates the idea of sound waves.